Explore your business to the phenomenal Chinese market

"Our job as marketers are to understand how the Chinese customers want to buy and help them to do so at the best timing"

Some important facts about the Australian-Chinese market

Some important facts about the Australia-Chinese market

Chinese Population in capital cities Australia

The most recent Estimated Resident Population figures show that there are 526,040 Australian residents born in China, up from 387,420 over the previous five years. 


Chinese tourists are spending up big in Australia

Chinese tourists' spending has reached a new record in Australia - exceeding $10 billion in 201. With an increase of $1.3 billion to $10.9 billion, China alone accounted for 52% of total growth in international visitor spend during the year.


  • China is now Australia’s largest source of short-term visitor arrivals.
  • A mammoth 226,900 Chinese visited Australia in February, the highest on record. That took Chinese arrivals over the year to 1.39 million, also a record high.
  • Chinese arrivals over the year represent just 0.1% of China’s resident population.
  • The most effective way to the "mobile first" nation!

    84% of global brands plan to increase their marketing spend in the Chinese market because of Chinese consumer preference for mobile devices and online searches. All of the figures and trends provide clues to Australian brands planning their business growth in China as to what is happening in advertising markets there, and to put it simply — digital is outgrowing traditional advertising, and mobile is fast outranking desktop. With that in mind, it will be imperative for Australian companies to understand and acknowledge that mobile devices and online searches are now the method of choice for most Chinese consumers

    What will this impact to Australian businesses?

  • In fact, mobile ad revenue is the key winner in China, with this form of advertising outranking desktop for the first time at about $23 billion versus $21 billion.
  • The mobile/desktop split is predicted to be $35/$20 billion in 2017 and by 2020, is expected to hit $71/17 billion.
  • These figures and trends provide clues to Australian brands planning their business growth in China as to what is happening in advertising markets there, and to put it simply — digital is outgrowing traditional advertising, and mobile is fast outranking desktop. With that in mind, it will be imperative for Australian companies to understand and acknowledge that mobile devices and online searches are now the method of choice for most Chinese consumers.
  • What will this mean for Australian businesses

    Key factors connecting online searchers by Chinese customers

    Following are 4 major factors that affecting your online performance in most of the circumstances.

  • Right Timing - reach customers at the right timing when they are thinking about your products or services
  • Right Approach - approach your local customers via media platforms they like to use
  • Right Method - A GREAT OFFER is the best trick to connect with your customers
  • Right Solutions - CONVENIENCE is everything. Maximise your sales with suitable software solutions and minimise your cost at the same time
  • Solutions that affect online sales the most

    Work with the right solution can result in increased sales and reduce your marketing cost significantly. We outline the following solutions that every modern business should use to improve their competitiveness.

    1 Search marketing

    We strategically work with mainstream search engines including Google, Yahoo, Bing, Ask.com and AOL.com to promote our local business members by CEO and other effective campaigns. We leverage internet traffic from organic searches and direct them to your page listed in www.bestbuisnesslocal.com.au

    We generate more views by promoting keywords that related to your product, services and special discounted offers. Engage viewers with attractions and encourage immediate actions for online enquiries and instant booking.

    Effective List - help your business to stand out in online searches

    KEYWORDS promotion - the best tool to find new customers

    read more & book for a free consultation

    2 Online sales

  • Online reservations - engage your customers at the best timing
  • Online ordering - generate sales at the lowest cost
  • read more & book for a free consultation
  • 3 Customer retention

  • Loyalty program - retain existing customer, increase repeat business
  • Effective communication channel - keep your customers in touch closely
  • Email & SMS Marketing
  • read more & book for a free consultation

  • 4 Advance marketing

  • SEO - Search Engine Optimisation (see explanation)
  • All major search engines such as GoogleBing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Our service is to optimise your website contents and relevant links to enable your website performs better in organic searches.
  • PPC - Pay Per Click search marketing
  • PPC ads are paid search ad. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they're looking for something to buy. This could be anything from a mobile search (someone looking for "pizza near me" on their phone) to a local service search (someone looking for a dentist or a plumber in their area) to someone shopping for a gift ("Mother's Day flowers") or a high-end item like enterprise software. All of these searches trigger pay-per-click ads.
  • In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”
  • 5 BBL website translation- Establish and promote business online platform in Asian languages

  • We provide professional translation for business website contents and marketing collaterals into Chinese so our clients can promote their business to the phenomenal Chinese tourists and local Chinese clientele.
  • 6 Turbo gear marketing- accelerate online conversion and engage with customers from the fast growing Chinese tourist market

  • Our marketing specialist can tailor marketing campaigns and promote your specials via multimedia including the most popular Chinese social medias
  • read more & book for a free consultation

    Chinese customer

    Chinese customers


    How to attract Chinese customers

    How to attract Chinese customers

    As mentioned in the previous section, Australian companies will need to be aware of consumer trends and behaviour, and respond accordingly. This means focusing more on digital marketing and advertising, rather than traditional methods such as television and print media.

    One example will be the need for Australian companies to optimise websites for Baidu (China’s largest search engine) to increase visibility and attain better search engine rankings.

    They need to increase their brand presence and reach through mobile by using social media apps like WeChat, mobile video platforms and other popular Mobile social media in the Chinese market.

    Digital marketing channels are in a dramatic state of flux, and that is perfectly mirrored in China. For this reason, Australian brand marketers need to move much faster in response to market trends and current affairs.

    On-demand, real-time campaign assessment and review is essential for the Chinese market, where data analytics is key to unlocking customer value and campaign direction. Drafting a 12-month plan and not reviewing it for a year simply won’t work. You need quarterly or even monthly strategic reviews just to keep pace.


    The most popular Chinese social media

    The most popular Chinese social media platforms


    Key elements of promoting your business to Chinese customers

    Promote to Chinese customers effectively

    Chinese visitors make up a large portion of Australia's tourism economy and Australian retailers are starting to take notice – however, many still don't understand how to communicate with and market to Chinese visitors. 

    Whether you've just started a small retail business or a franchise, it is paramount to create a Chinese-friendly environment in order to reach these consumers that are visiting Australia. If you're interested in learning how you can tap in to this burgeoning market, here are some ways to target Chinese tourists:

  • If you run an online business and wish to target Chinese consumers, ensure that you have Chinese versions of your website and available.
  • it is crucial to show Chinese tourists brands they recognise in order to help your business become more Chinese-friendly.
  • Accept UnionPay as a form of payment and place the UnionPay sticker in their window 
  • Display a Chinese menu at the menu stand
  • Have a Chinese page on your website and allow Chinese views to find you from online search
  • Make online booking available in Chinese language
  • Our Service & strategy

    Promote to the Chinese customers with the best strategy and social channel

    Service, Strategies and planning

    FORGET OFFLINE, DIGITAL MARKETING IS KING

    Chinese consumers research extensively on their mobile devices

  • On average, a Chinese consumer spends about 2 hours per day browsing online Ads. The best strategy is to understand where users are searching for information and ensure you are highly visible and reputable in front of your target demographic. The discerning Chinese consumer will research a lot in a marketplace often associated with counterfeit products, fakery and lower quality local products.
  • Understand Chinese social media platforms

  • In the unique digital ecosystem of modern China, you have a host of Chinese platforms that developed to cater for the Chinese user in a very effective way. No Facebook, rather WeChat, No Twitter, Rather Weibo, No Google, Instead Baidu & forget Youtube, time to embrace Youku.
  • In Australia, the BIGGEST & ONLY social media platform is - WeChat. Over 96% of Chinese are using WeChat to socialise, sharing mutual interests and
  • Being highly visible on Chinese keywords

  • Chinese Keyword Searches are the bedrock of any digital marketing campaign, from branding to sales to lead generation. The best approach is to understand deeply the best set of keywords the Chinese travellers are searching online tour service social media channels on WeChat.
  • Create a quality web-page in Chinese

  • Creating a quality website or webpage as your ‘shop front’ is essential. Because Chinese site formats are different and it is best to host on a Chinese server if possible.
  • It’s important to develop quality material for your webpage in Chinese, use localized Chinese writing and optimize the site for the right set of Mandarin Characters & Keyword Searches as well tailoring your message to this specific target audience.
  • Explore your business to the Chinese customers

    Explore your business to the Chinese customers

    Optimise your website and marketing collaterals for the best result in marketing

    Service and Pricing

    Optimise your website and marketing collaterals for the best result in marketing

    Professional translation service

    We established partnership and collaborate with the most successful service provider in Digital marketing in the Chinese market. We also have an in-house linguistic project expertise and prides itself on employing not just translators but bilingual native creative editors – to provide you with top-quality transcreation and content localisation.

    Our approach can certainly help you revitalise your existing brand and marketing messages into multiple languages, which are critical for your multilingual audiences.

    Whether your business is in offering Travel, Lifestyle or Hospitality services to global customers, your publicity messages need much more than literal or word-for-word translations.

    Service items

    initial cost

    Languages

    Translation for Website content

    From $350 per page

    English to Chinese

    Translation for business collateral

    From $250/500 words

    English to Chinese

    Landing page in Chinese

    (design & develop)

    Start from $450

    once off cost

    Very popular

    Multilingual Online booking/ordering

    Once off setup starts from $99 per language

    Chinese, Thai, Japanese

    Powerful online advertising platform

    We are partner with Australia’s largest and most influential Chinese media platform which has more than 20 years of successful operation, in areas of real estate, businesses and lifestyle information etc. Their media platforms mainly includes weekly- published magazines, digital media platforms (WeChat, Weibo, Websites, Newsletters, Video Channel) and Australian Property Expos.

  • Reputation: A news outlet that provides objective reports on current affairs and reliable resource for property, real estate trends and lifestyle recommendation.
  • Subscribers: 70,000 (Australia wide)
  • Main Audience Group:
  • Chinese community in Australia
  • Chinese tourists
  • Exclusive Media Channels: 500+ group chats (200-500 members) and access to any local WeChat groups.
  • Update Frequency: Daily
  • Content Description: Current affair & latest information in the industry of real estate/finance/economy/lifestyle/retail/hospitality.

  • Service categories & Pricing

    Digital campaigns on WeChat Channel - First Media Australia &


    Chinese

    Advertorial - Australia wide

    $550 per article

    Per article

    Banner Promotion - Special deals

    $400 per week/location

    2 weeks minimum

    Chat group campaigns

    $200 per week/location

    4 weeks minimum

    Statistic reports of campaigns

    included in all packages

    English/Chinese


    So what's next?

    If you like what you saw here, we'd love to have you joining our BDM team. We look forward to learn more about your business background and expectations before we start walk you through our sales program and system.

    So let's continue the conversation.

    Contact us at sales@bestbusinesslocal.com.au

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    Chinese media channel